Bulgarian wine has undeniable taste qualities. It is worldwide famous and it has won many international awards. Merits for the great taste of the Bulgarian wines are the specific climatic and geographic characteristics, and the ancient tradition in the area of viticulture and winemaking.
Ever since the ancient Thracians, who inhabited these lands, wine has been respected. They used it not only as a drink on the table, but also for many of their religious rituals. They believed that through wine they could reach their gods. The ancient Greek god Dionysus and his Thracian analogue Zagreus were worshipped by the Thracians as gods of wine and merriment. Evidence for the ancient Thracian traditions in wine production and consumption are the magnificent Thracian treasures, which are mostly wine sets.
Even Homer often mentioned the superior qualities of the Thracian wines in his works.