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Plovdiv is the first Bulgarian city to take on the mantel of European Capital of Culture. This beautiful Bulgarian city of Plovdiv is also one of the oldest in Europe. The slogan of the city is 'Antique and Eternal'. Located in south-central Bulgaria, Plovdiv is not only an important administrative, industrial and cultural centre, with many universities, various colleges, institutes and museums, but also the birthplace of lots of great wines.