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Dedicated to one of the oldest and most distinctive Bulgarian grape varieties, the International Mavrud Day aims to introduce you to the world of Bulgarian wine, particularly from Mavrud, and pique your interest in and admiration for Bulgaria's viticulture and winemaking. It also aims to emphasize the remarkable harmony between tradition and innovation that drives modern Bulgarian winemaking, as well as showcase the quality and stylistic diversity of Bulgarian wines.

Plovdiv is the first Bulgarian city to take on the mantel of European Capital of Culture. This beautiful Bulgarian city of Plovdiv is also one of the oldest in Europe. The slogan of the city is 'Antique and Eternal'. Located in south-central Bulgaria, Plovdiv is not only an important administrative, industrial and cultural centre, with many universities, various colleges, institutes and museums, but also the birthplace of lots of great wines.